1. komponenta

Lecture type	Total
Lectures	30
Seminar	30

* Load is given in academic hour (1 academic hour = 45 minutes)

The main goal of this course is to offer students the latest theoretical and practical knowledge in the field of marketing management, and provide them insight into modern marketing trends as a modern business practice and acquire marketing analysis skills on examples from modern business practice and insight into the marketing management process.

1. To explain the basic concepts and features of marketing management ;
2. To analyze marketing strategies;
3. To analyze existing marketin plan based on innovative solutions for the specific company;
4. To synthesize the acquired knowledge on the basis of which they will develop a marketing mix for a specific company .

1. Upravljanje marketingom, Kotler, P.; Keller, K.L.; Martinović, M.(2014). *Upravljanje marketingom, 14. izdanje, MATE, Zagreb 2014, Kotler, P.; Keller, K.L.; Martinović, M., Mate, 2014.

Mandatory course - Regular studij - Management