Principles of marketing

Basic data
Detailed data
Classes
Consultations schedule

Code:	201320
ECTS:	3
Lecturers in charge:	dr. sc. Jelena Šišara, v. pred. - Predavanja
Lecturers:	dr. sc. Jelena Šišara, v. pred. - Seminar
Take exam:	Studomat

Load:

1. komponenta

Lecture type Total

Lectures 30

Seminar 15

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

The aim of the course is to acquaint students with the specifics of applying the marketing concept in order to apply the acquired knowledge and skills in a real business environment.

Learning outcomes:

To explain the basic concepts and characteristics of marketing;
To analyze the marketing environment on a concrete example;
To critically evaluate marketing mix of a company;

Literature:

Upravljanje marketingom, Kotler, P.; Keller, K.L.; Martinović, M., Mate, 2014.

3. semester

Mandatory course - Regular studij - Business informatics

Consultations schedule:

dr. sc. Jelena Šišara, v. pred.:
Wednesday from 10 a.m. to 11 a.m.
Kabinet: 5
dr. sc. Jelena Šišara, v. pred.:
Wednesday from 10 a.m. to 11 a.m.
Kabinet: 5