1. komponenta

Lecture type	Total
Lectures	30
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

The aim of the course is to acquaint students with the specifics of applying the marketing concept in order to apply the acquired knowledge and skills in a real business environment.

1. To explain the basic concepts and characteristics of marketing;
2. To analyze the marketing environment on a concrete example;
3. To critically evaluate marketing mix of a company;

1. Upravljanje marketingom, Kotler, P.; Keller, K.L.; Martinović, M., Mate, 2014.

Mandatory course - Regular studij - Business informatics