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Management of Tourist Destination

Code: 229061
ECTS: 5
Lecturers in charge: Jasmina Sladoljev, univ. spec. oec., v. pred. - Predavanja
Lecturers: Jasmina Sladoljev, univ. spec. oec., v. pred. - Seminar
Take exam: Studomat
Load:

1. komponenta

Lecture typeTotal
Lectures 45
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the course is to acquaint students with the specifics of tourist destinations, and guide them towards the analysis of internal resources and their offer in a competitive environment for creating a destination development strategy.
Learning outcomes:
  1. explain terms related to tourism and tourist destination
  2. analyze the tourist destination environment
  3. analyze the resources of the tourist destination
  4. choose and define a strategy for the development of a tourist destination based on previous analyses
Literature:
  1. Upravljanje turističkom destinacijom, L. Petrić,, Ekonomski fakultet u Splitu, 2011.
  2. Menadžment turističke destinacije-brend menadžment turističke destinacije, P. Gardijan, Veleučilište u Šibeniku, 2010.
  3. Management turističke organizacije i destinacije, D. Magaš, Adamić, 2003.
6. semester
Mandatory course - Regular studij - Tourism management
Consultations schedule:

Management of Tourist Destination