1. komponenta

Lecture type	Total
Lectures	45
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

The aim of the course is to acquaint students with the specifics of applying the marketing concept in tourism in order to apply the acquired knowledge and skills in a real business environment.

1. To explain and critically evaluate the basic concepts and characteristics of marketing in tourism;
2. To analyse marketing strategies and to make them on concrete examples;
3. To analyse the marketing environment on a concrete example;
4. To design specific marketing activities that create value in accordance with the needs and desires of customers / clients.
5. To develop a marketing plan for a tourism company.
6. Based on the example provided, to critically evaluate marketing mix of a tourism company and to propose tools for e-marketing in tourism.

1. MARKETING U UGOSTITELJSTVU, HOTELIJERSTVU I TURIZMU, P. Kotler, J. T. Bowen, J. C. Makens, Mate, 2010.

Mandatory course - Part-time studij - Tourism management