1. komponenta

Lecture type	Total
Lectures	30
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

The aim of the course is to introduce the sector of creative industries and their contribution to the economy in the context of sustainable development based on knowledge and innovation.

1. Analyze the creative industries sector and evaluate and interpret the role of the creative industries in the Republic of Croatia
2. Analyze approaches, tools and methodologies for financing creative industries
3. Creatively manage specific products and services, plan projects, organize interdisciplinary project teams
4. Integrate content marketing and online public relations as an integral part of integrated marketing communications in the creative industry
5. Arguing the advantages and disadvantages of existing regulations and creating new legal solutions for the creative industry

1. Galović, T. (2016). Uvod u inovativnost poduzeća, Ekonomski fakultet Sveučilišta u Rijeci, Rijeka, Galović, T., 2016.
2. Greffe, Xavier. (2014). Upravljanje kreativnim poduzećima. Državni zavod za intelektualno vlasništvo, Zagreb, Greffe, Xavier, 2014.
3. Goldstein, Simona (2016). Poduzetništvo u kreativnim industrijama. Hrvatska sveučilišna naklada, Zagreb, Goldstein, Simona, 2016.
4. Flew, Terry (2012) The creative industries: Culture and policy. Sage Publications, Ujedinjeno Kraljevstvo, Flew, Terry, 2012.

1. Davies, R., Sigthorsson, G. (2013). Introducing the creative industries: From theory to practice. Sage Publications, United Kingdom, Davies, R., Sigthorsson, G., 2013.
2. Korkut, D., Kopal, R. (2018). Kreativnost 4.0: evolucija i revolucija, Kerschoffset, Zagreb (odabrana poglavlja)., Korkut, D.; Kopal, R., 2018.

Izborni predmeti - Regular studij - Management